Protecting your internet identity: are you naked online?

Foreword / by Chris Swecker

How were you exposed?

Peekers and gawkers : who is looking at your online persona?

Behavioral targeting

Self-examination

Time to get dressed

Protecting identity in a crisis : identity theft and defamation

Branding your public persona

Your right to be forgotten and to complain online

Dress for career success

Don't forget the kids

Turning off the lights : choosing to be invisible online.